Trend (noun) –  current style; vogue.

Hungry (adjective) – having a craving, desire, or need (for).

Trend Hungry (blog) – est. in Oct 2010 out of necessity for a go-to spot covering trends on a skinny budget.

Jessie Holeva (noun) – founder; editor-in-chief; stylist; tea drinker; daydreamer.


Quick Read

1. I was the kid in fifth grade that had a different nail polish on everyday.

2. I went to school for communications and LOVE the media.

3. My mom believes in a candy bar a day and so do I!

4. My college journalism professor once said “Passion should dictate life.” I take that literally.

5. Anytime I got anything new I’d style it different ways and give my family a fashion show. I still do this, but for my boyfriend/roommate.

The Story

I’m Jessie and I honestly started this site because I was working a lot for free after college and wasn’t fulfilled. The more I interviewed, the more I realized that I went to the beat of my own fashion drum.

I got my first writing job at 16. My break into radio came at 19. By 21 I finished college, tried to mold into a 9-to-5er, and opted to waitress (humbling and teaches you new ways to accessorize black) while putting all my efforts into my real dreams as a fashion reporter. I’m now 27, love my blog more than ever and can be seen regularly on QVC chatting fabulous fashions from LOGO by Lori Goldstein. I also do radio and tv segments for fashionistas on a real-girl budget. I live with my musician boyfriend outside of Philadelphia and our idea of a perfect date is takeout sushi and Netflix. Life is good when you do what you love!



As a nationally recognized, style expert and the founder of, Jessie’s made a name for herself with her effervescent attitude and on-point style advice. Frequently on various TV shows, she thrives on helping real women with real budgets discover their style.

This bubbly, yet carefree fashionista may be obsessed with feng shui and positive thinking, but owes much of her success to hardwork, dedication, and a daily candy bar to fuel her fashion fire. She’s had the pleasure of working with various fashion, beauty, and lifestyle companies including Procter & Gamble, The Body Shop, DAVIDsTEA,  HP, Shoe Carnival,  South Moon Under, Simon Malls and more.

A former radio DJ turned fashion aficionado, Jessie takes her trendy-not-spendy approach to the airwaves with her weekly syndicated trend forecast “Trend Hungry Tuesday,” that can be heard on various radio stations including New York’s 955 WPLJ.

Jessie’s approach to style has landed her in Woman’s DayThe Wall Street Journal,  Shape.comSheKnows, eHow, Gal Time, and on Nicole Miller’s Blog Nicole Daily to name a few.

Want to work with Jessie? She’s available for hosting events, blog + brand collaborations, styling sessions, and media opportunities. Click here to contact.

{ Photos by Chaucee Stillman. }




Hey Jessie,
It’s Anna from The Hair Machine (the girl who waxed your eyebrows a while back)lol. I came across the paper you gave me for your website and FINALLY got a chance to check it out. FYI LOVE IT! Keep up the great work. I find a lot of the articles on here very helpful and would love to keep posted with you new fashion finds. Hope all is well!



Anna! Thank you so much for checking out the site! So sweet of you to leave such a nice comment! I was just thinking of you the other day and will be visiting the salon soon! Thanks again! Look forward to seeing you!!


Love your fashion ideas! I would love to win your bag from fashion week.


i’m not actually trendy, i’m just hungry…


Hi Jessie!
Loving what I’ve seen of your blog so far! Hope to see you soon, had so much fun meeting you this weekend!


So nice to meet you too!! Thanks for reading! xo


Love the structure of your about page. Concise and to the point! Will use it as inspiration!


Thank you! I rewrote it 1000 times. Glad someone likes it 🙂


haha just found out about this blog by seeing you followed me on twitter.
I have to admit this rocks ! Keep up the good work.
To bad i can’t meet you up while you’re in America & I’m in belgium.
Though we have 1 thing in common ‘We love fashion’
You great ! xoxo


Thanks so much for checking it out! Tweet me and we’ll keep in touch there 🙂



I am also a fashion blogger and I live about 25 minutes away from KOP so I am there frequently. It is neat to know that there are other fashion bloggers in my area. I was hoping you could check out my fashion blog Bella Lu Rosa.

Also, I googled Philly FABB but nothing came up. I would love to hear more information on that network. If you could, would you email me at



Are you kidding me???? LOVE YOUR BLOG!!!! We need to talk very soon 😉

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