I had to shout out Khloe Kardashian Odom because there was a whole episode of Keeping Up with the Kardashians dedicated to her camel toe. C-T-C is what Kourtney Kardashian screamed, which stands for Cover That Camel. And like any good sis, Kourt bought her some little pad /shield / underwear insert to mask the camel. Well that didn’t work and ended up interfering with their trampoline workout (should I be embarrassed that I’m writing all of this from memory?) so the quick fix ended up in the garbage and Khloe was left to embrace the camel. But now, there may be an alternative.
There’s a brand looking to C-T-C. The UK company bodiBase has created a like of sportswear underwear to eliminate the camel toe. These panties are supposed to be comfy, good for your health, and fix a problem that many women wearing leggings face.
BodiBase’s research shows that around 65% of women would be willing to purchase a product that eliminates camel toe, and there isn’t a lot of competition in the C-T-C category, except for Camelflage. If all goes according to plan, and people donate to their KickStarter, then these power panties will be on the market as soon as January 2014.
Would you put some of your funds towards their Kickstarter? Be honest, it’s kind of a cool concept and it’s about darn time, right? Don’t act like your legging never bunched up.
Chat it up in the comments section below!
One comment
Ash
This is just what the market needed! Fantastic concept. I really do hope these start into production soon, I know a few ladies who could benefit from a pair of these!