Protect the tatas and purchase pink. It’s the hot hue for October, aka Breast Cancer Awareness Month. Famous fashionistas have recently been spotted rocking some BCA style and of course, a number of brands and retailers are carrying special items that will be donating a percent to various breast cancer causes.

The pink product celebs are sporting? It’s the limited-edition pink Lokai bracelet. Ariana GrandeEmma Roberts and Kendall Jenner have all taken to Instagram to share this charitable accessory ($18.00), that donates a $1 of each purchase to the Susan G. Komen Foundation. 

emma roberts live lokai

kendall jenner live lokai

Ariana’s heartfelt caption: “Helping support the fight against breast cancer for my angel, Aunt Judy.  @livelokai will donate $1 for each pink bracelet sold until end of Oct  #livelokai #lokaihero”


 { image via 1, 2, 3 }

Wanna try the trend? Giving back always looks good! Buy the bracelet now, as it’s limited and won’t be around past October. Lots of brands and retailers are showing their support with Breast Cancer Awareness beauty and fashions,  including Macy’s, The Loft and Kohl’s. Scroll the showroom  below for my BCA purchase picks.

BCA lokai

Trend Hungry Tuesday } a syndicated fashion report on Ralphie Tonight. Listen live every Tuesday night online or on NYC’s 95.5 WPLJ, 92 PRO-FM (Providence, RI) 97 BHT (Northeastern PA) or Q105 (New London, CT). Click to listen to past segments.

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