This Independence Day I hopped on the Almay #SimplyAmerican tour bus for some pampering on the Parkway. I love my city. Philadelphia’s Benjamin Franklin Parkway turned into one of the biggest Fourth of July celebrations in the country called Wawa Welcome America. The all-day extravaganza, complete with music and food, was a pretty fun way to spend the holiday despite the weather being less than stellar. Thanks to Almay I was able to take refuge from the rain and get a little makeover.

The tour bus is pimped out with perfect lighting, expert makeup artists, and of course tons of beauty products! I’ve been an Almay fan for as long as I can remember (their eye makeup remover pads are a must in my beauty bag!) so was excited to learn that their makeup is hypoallergenic and that the Smart Shade makeup is specially formulated to create a color that works best with your tone, pretty cool!

My boyfriend helped me capture the day as my date / photographer and there was lots to take in. Complimentary makeovers, free all-American refreshments on their relaxing deck, a photo booth and kissing booth were just some of the fun things to do.

{ Blue is the hue. Me + the bus are twinning a bit. }

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{ Quick smooch at the kissing booth, because that’s what kissing booths are for. } Almay Philly event

{ Spin the wheel, win a prize. I scored a free lipstick. } Processed with VSCOcam with s3 preset

{ Feeling like a movie star getting ready in my trailer, not a bad way to spend the day. }

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{ Relaxing on the Almay deck + going gaga for this great goody bag. }

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{ Get Social For Good } Share your #SimplyAmerican beauty look for a chance to have it featured on Almay’s hub page and the brand will donate $1.00 to the USO, up to $10,000, for every share on social media.

Almay’s tour bus may be coming to you. Find out where the Almay #SimplyAmerican beauty bus stops next.

As for my Almay beauty picks, here are a few of my favorites.

Jessie Holeva's Almay favorites

{ Oil-Free Eye Makeup Remover Pads |Smart Shade Powder Bronzer | Smart Shade Powder Blush | Smart Shade Butter Kiss Lipstick }

{ This post is part of a sponsored collaboration with SheKnows. All opinions are my own. Photos by Justin Bostwick. }



Jealous you could make it! Looks super fun! And I feel like I haven’t seen you in forever.


It was fun! Summer flew by so fast. Hope to see you soon! <3

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