This announcement was timed just right, with NYFW in full swing. Big-deal designer and a favorite among celebrities, Peter Som is partnering with Kohl’s DesigNation to bring to us budget babes his designs affordably. Peter Som for DesigNation will be a limited-edition collection inspired by St. Barths and is set to debut Spring 2014 at Kohl’s and


“The island of St. Barths is a favorite vacation spot of mine. Full of luxury and serenity, with chic cottages lining the harbor and colorful designer boutiques, the island has a French charm that floats throughout the city,” said Som. “I am thrilled to partner with Kohl’s to bring this DesigNation collection to life and provide women with beautiful clothing that emulates the luxe lifestyle of St. Barths at a great value.”

Unlike other diffusion lines, Kohl’s DesigNation features a different designer and collections and take inspiration from different destinations.

Do you think any of Som’s famous fans will don his DesigNation collection? Stars that have worn Som style are heavy fashion hitters including: Beyonce, Scarlett Johansson, Jessica Alba, Rachel McAdams, Allison Williams, Maggie Gyllenhaal, Ginnifer Goodwin

Diffusion Lines seem to be a continuing trend. It was just recently that Trend Hungry posted looks from 3.1 Phillip Lim for Target, and we’re counting down the days until Catherine Malandrino for Kohl’s DesigNation launches (Sept. 27!!).

What’s your take? Do you love when designers do diffusion? Comment below or tweet to @jessieholeva #trendhungry!

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